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“got milk” when you think of superman what comes to mind do you think of his ability to fly maybe, you think of his attractive face or possibly, you. In 1993, due to the decline in milk consumption, dairy farmers in california came together to form the california milk processors board (cmpb. Got milk free essays, term papers and book reports thousands of papers to select from all free.
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In the fast paced world of today, advertisers have to keep up with the times one of the best ways they do this is through the “got milk” advertisements. The got milk ad campaign is a generic ad campaign: it is designed to promote a product category instead of a single product or brand. Got milk-case study summary: – “got milk” – necessity is the mother of invention this campaign one of the most popular campaign of 1990s was borne out of one.